Previously, BLACK ENTERPRISE reported that entertainment mogul Shawn “Jay-Z” Carter launched his new cannabis brand, MONOGRAM, through its partnership with California-based cannabis company Caliva back in October. This week, the company releases images of its full product collection including exclusive strains.
The new strains are numbered—No. 88, No. 96, No. 70, and No. 01—rather than given traditional strain names that can be bought as flower or in a pre-roll pack including the OG HANDROLL for a premier cigar experience with your strain of choice. The products are available for customers to shop through MONOGRAM’s official website. The strains will be categorized as “light,” “medium,” or “heavy,” also offering customers detailed description for every product from the collection.
— MONOGRAM (@monogramcompany) December 10, 2020
“Cannabis has been around for thousands of years, yet it is still an industry whose legacy of skilled craftmanship is often overlooked,” shared Carter in a press release sent to BLACK ENTERPRISE. “I created MONOGRAM to give cannabis the respect it deserves by showcasing the tremendous hard work, time, and care that go into crafting a superior smoke. MONOGRAM products are next level when it comes to quality and consistency and we’re just getting started.”